INDUSTRY:
INDUSTRY:
FMCG & Brand Experience
FMCG & Brand Experience
CLIENT:
CLIENT:
Anthon Berg (School Project)
Anthon Berg (School Project)
YEAR:
YEAR:
2025
2025
EXPERIENCE:
EXPERIENCE:
Experience Design, CRO, Digital Marketing
Experience Design, CRO, Digital Marketing
Designing an Accessible Travel Product for Inclusive Tourism
Designing an Accessible Travel Product for Inclusive Tourism
Designing an Accessible Travel Product for Inclusive Tourism
about.
This semester project focused on improving accessibility in Danish tourism for people with physical disabilities. The project addressed how a digital product could support tourists with mobility impairments when experiencing Copenhagen.
The outcome was a concept for a mobile app that gathers and communicates accessibility information in one place, helping users plan and navigate their stay with fewer barriers.
This semester project focused on improving accessibility in Danish tourism for people with physical disabilities. The project addressed how a digital product could support tourists with mobility impairments when experiencing Copenhagen.
The outcome was a concept for a mobile app that gathers and communicates accessibility information in one place, helping users plan and navigate their stay with fewer barriers.
challenge.
Even though Denmark has committed to the UN Convention on the Rights of Persons with Disabilities, many tourists with physical impairments still face practical barriers when traveling. The core challenge was not a lack of destinations, but a lack of clear, reliable, and usable information about accessibility.
Users often struggle to understand whether places truly fit their needs, which makes planning stressful and limits their freedom. The challenge was to design a product that supports equal access without treating users differently or lowering expectations.
Even though Denmark has committed to the UN Convention on the Rights of Persons with Disabilities, many tourists with physical impairments still face practical barriers when traveling. The core challenge was not a lack of destinations, but a lack of clear, reliable, and usable information about accessibility.
Users often struggle to understand whether places truly fit their needs, which makes planning stressful and limits their freedom. The challenge was to design a product that supports equal access without treating users differently or lowering expectations.
result.
The solution was a mobile-first product concept that centralizes accessibility information for tourists with mobility impairments. The app allows users to define their specific needs and then presents relevant attractions, experiences, and routes that match those needs.
From a product design perspective, the solution focused on:
Personalization based on real user constraints, not assumptions
Clear and structured accessibility data (ramps, elevators, entrances, toilets)
Reducing cognitive load during planning and navigation
Designing for dignity by offering the same experiences as everyone else
The product was designed as a planning and navigation tool that supports independence, confidence, and inclusion throughout the entire travel journey.
The solution was a mobile-first product concept that centralizes accessibility information for tourists with mobility impairments. The app allows users to define their specific needs and then presents relevant attractions, experiences, and routes that match those needs.
From a product design perspective, the solution focused on:
Personalization based on real user constraints, not assumptions
Clear and structured accessibility data (ramps, elevators, entrances, toilets)
Reducing cognitive load during planning and navigation
Designing for dignity by offering the same experiences as everyone else
The product was designed as a planning and navigation tool that supports independence, confidence, and inclusion throughout the entire travel journey.
testimonial.
The Flexible Area Models are a game-changer! They easily showcase my designs in a professional way.
Lucas Peterson
Founder & CEO
