INDUSTRY:
INDUSTRY:
Real Estate & PropTech
Real Estate & PropTech
CLIENT:
CLIENT:
EDC
EDC
YEAR:
YEAR:
2023
2023
EXPERIENCE:
EXPERIENCE:
UX, Product Design, CRO, Digital Marketing
UX, Product Design, CRO, Digital Marketing
Property Insight Web App for Faster Decision-Making
Property Insight Web App for Faster Decision-Making
Property Insight Web App for Faster Decision-Making
about.
This project involved developing a user-friendly web app using Next.js for EDC. The goal was to create a digital product that helps users get quick property value estimates while also providing relevant buyer information.
The app was designed to support both private users and business needs by turning complex property data into clear and understandable insights.
This project involved developing a user-friendly web app using Next.js for EDC. The goal was to create a digital product that helps users get quick property value estimates while also providing relevant buyer information.
The app was designed to support both private users and business needs by turning complex property data into clear and understandable insights.
challenge.
Property data is often complex, fragmented, and difficult for users to understand. The challenge was to design a product that could present property value estimates and buyer-related information in a way that feels simple, trustworthy, and easy to use.
At the same time, the solution needed to support EDC’s business goals by capturing user interest and guiding them toward relevant next steps, without overwhelming them with information.
Property data is often complex, fragmented, and difficult for users to understand. The challenge was to design a product that could present property value estimates and buyer-related information in a way that feels simple, trustworthy, and easy to use.
At the same time, the solution needed to support EDC’s business goals by capturing user interest and guiding them toward relevant next steps, without overwhelming them with information.
result.
The solution was a Next.js-based web app focused on clarity, speed, and usability. The product was designed around a simple user flow where users can quickly input basic information and receive an estimated property value along with relevant buyer insights.
From a product design perspective, the focus was on:
Clear information hierarchy to support fast understanding
Simple input flows to reduce friction
Modular components that can scale with new data sources
Performance and responsiveness to ensure a smooth experience across devices
The app balanced user needs with business value by combining useful insights with subtle conversion points, such as contact options and next-step recommendations.
The solution was a Next.js-based web app focused on clarity, speed, and usability. The product was designed around a simple user flow where users can quickly input basic information and receive an estimated property value along with relevant buyer insights.
From a product design perspective, the focus was on:
Clear information hierarchy to support fast understanding
Simple input flows to reduce friction
Modular components that can scale with new data sources
Performance and responsiveness to ensure a smooth experience across devices
The app balanced user needs with business value by combining useful insights with subtle conversion points, such as contact options and next-step recommendations.
testimonial.
Violet Orbit blends simplicity and depth, with purple bubbles adding originality and modernity—a perfect touch for abstract beauty.
Maya Bennett
Founder & CEO
