INDUSTRY:
INDUSTRY:
Automotive & Mobility
Automotive & Mobility
CLIENT:
CLIENT:
Semler Group (School Project)
Semler Group (School Project)
YEAR:
YEAR:
2025
2025
EXPERIENCE:
EXPERIENCE:
UX, CRO, Customer Experience, Digital Strategy
UX, CRO, Customer Experience, Digital Strategy
Designing Digital CX for Parallel imported EV Owners
Designing Digital CX for Parallel imported EV Owners
Designing Digital CX for Parallel imported EV Owners
about.
This school project was developed in collaboration with Semler Group and focused on the growing challenge of parallelimported electric vehicles in Denmark. The project explored how Semler could create a digital relationship with EV owners who did not purchase their car through authorized dealers.
The goal was to design a digital solution that supports customer retention, protects brand value, and strengthens Semler’s position in an increasingly competitive EV market.
This school project was developed in collaboration with Semler Group and focused on the growing challenge of parallelimported electric vehicles in Denmark. The project explored how Semler could create a digital relationship with EV owners who did not purchase their car through authorized dealers.
The goal was to design a digital solution that supports customer retention, protects brand value, and strengthens Semler’s position in an increasingly competitive EV market.
challenge.
A growing number of electric vehicles in Denmark are parallelimported, often from Germany, due to lower prices and subsidies. Many of these customers are unaware that their car is parallelimported, which results in a broken relationship between Semler and the end user.
This creates challenges around loyalty, workshop visits, software updates, and brand perception. The core challenge was to identify and engage these customers digitally and rebuild trust without relying on the point of sale.
A growing number of electric vehicles in Denmark are parallelimported, often from Germany, due to lower prices and subsidies. Many of these customers are unaware that their car is parallelimported, which results in a broken relationship between Semler and the end user.
This creates challenges around loyalty, workshop visits, software updates, and brand perception. The core challenge was to identify and engage these customers digitally and rebuild trust without relying on the point of sale.
result.
The solution was a digital customer experience concept designed to identify, onboard, and engage owners of parallelimported EVs. The product was imagined as a centralized digital entry point, where EV owners could receive relevant information, services, and benefits regardless of where the car was purchased.
From a product and UX perspective, the solution focused on:
Creating a soft digital onboarding flow for EV owners
Using data signals to identify parallelimported vehicles
Offering value-driven services such as software updates, safety notices, and service reminders
Building loyalty through transparency, reassurance, and authorized service benefits
From a digital marketing angle, the concept supported personalized communication and lifecycle-based messaging, turning unknown users into long-term customers.
The solution was a digital customer experience concept designed to identify, onboard, and engage owners of parallelimported EVs. The product was imagined as a centralized digital entry point, where EV owners could receive relevant information, services, and benefits regardless of where the car was purchased.
From a product and UX perspective, the solution focused on:
Creating a soft digital onboarding flow for EV owners
Using data signals to identify parallelimported vehicles
Offering value-driven services such as software updates, safety notices, and service reminders
Building loyalty through transparency, reassurance, and authorized service benefits
From a digital marketing angle, the concept supported personalized communication and lifecycle-based messaging, turning unknown users into long-term customers.
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